Startup Katt

#7: It’s Startup Katt™, Not Startup Cat

Startup Cat announces he is now “Startup Katt™”, but everyone keeps calling him Startup Cat. When his cofounder says nobody calls him that, he decides the rebrand is invisible, like good design.
Panel 1. Startup Cat holds a “REBRAND ANNOUNCEMENT: As of today I’m Startup Katt” sheet: “Important. As of today, I’m Startup Katt™.” Founder: “Okay, Startup Cat.” Panel 2. Startup Cat: “No. Startup Katt™.” Penguin, taking notes: “Noted.” Panel 3. Founder: “Nobody calls you that.” Startup Cat: “Perfect. The rebrand is invisible. Like good design.”

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